Issue #27: 3 Pages Your Business Website Absolutely-Positively Needs

3 Pages Your Business Website Absolutely, Positively Needs

Kudos to you for deciding to start a business! But before you quit your day job, make sure your website is up to par and ready to attract clients. Your website is the introduction of your business to the world. You want to make it as easy as possible for prospective clients to understand who you are, what you do, and how you can help them with their needs.

Leaving a prospect without a clear path to that information will cause frustration and if they can’t find the info they need quickly, they will leave your website in search of another provider whose site is easier to navigate.

Here are the three pages you absolutely, positively must have on your website:

  1. An informative homepage. You only get one shot to make a good first impression, and that impression usually only lasts a few seconds. That’s how long it takes the average visitor to determine if you have what they need. Be extremely clear about your...
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