Issue #30: How Female Entrepreneurs Kickass Past Top Biz Obstacles
Mar 09, 2021
What are female entrepreneurs' top biz obstacles and how to Kickass past them?
Design your Wilder Success Strategy with this answer: What's my #1 biz fear?
"What is a biz fear?" You've faced fear for as long as you've been alive; first day of school, first kiss, first day driving, first day of college, etc. It's usually a first time dealing with with an uncomfortable, sometimes unpleasant obstacle (real or imagined) blocking you from reaching a desired goal. Business is no different. Every female entrepreneur will have to work like a boss and face one major fear that is keeping her from reaching that next level of success.
So what makes me an expert on facing fear?
I'm a Certified Business Strategist, Published Author, with three university degrees in Business Management, Applied Behavioral Analysis, and Social Services and a ton of certifications in Equal Opportunity and Conflict Resolution. But I'm also the founder of the It's OK to Tell My Story movement and I'm the leader of the international community, Impossible to Possible Women
which is all about empowering struggling and overwhelmed female entrepreneurs to Kickass Past Their Fears (biz obstacles) using easy-to-digest detailed strategies to become more self-confident and financially independent.
In 2009, I started my first small business by myself in my spare second bedroom with $100. And within six months of starting, I was awarded a $5,000,000 joint venture contract which allowed me to retire early from my 9 to 5 (United States Air Force, 21 yrs honorable service). Sounds awesome right? But that's not the most epic period I successfully faced my fears.
Even though my first business was excelling, I was named one of the fastest growing small businesses in San Antonio and received a ton of accolades, no one knew I was silently suffering from years of domestic violence that was also slowly negatively impacting my business. After much consultation and consideration, I decided to dissolved that business to preserve my business credibility, sanity, and peace of mind.
It wasn't until years later after the dust settled did I realize closing that first business was instrumental for the success of this current business. As a result of being able to live on purpose and face my fear by telling my story, I was offered even bigger contracts, more media appearances and lasting high-end client relationships i.e. get paid $1500/hour guest speaks, appointed by city officials for statewide training, personally requested by C-Suite executives to conduct compliance training and the first to be called by local media for appearances based on abuse and entrepreneurship.
Let's Face the Fear Together!
I believe there are seven main fears we as female entrepreneurs must face in order to become more self-confident and gain financial independence. And before you quickly dismiss the fact of having any fears; let me ask you if you've ever said any of the following: "I have to work hard to make money, I'll probably fail so why bother, I'm too old/young for and no one will believe me, selling is too hard, I don't have the time or money to learn a new system, I can't afford to hire anyone-I'll just do it myself, I can't be myself or I'll be trolled on the internet, or I feel guilty for being successful".
Believe it or not, all of those aforementioned fears are obstacles that fall under one of the top seven main areas that we as female entrepreneurs face (Money, Mindset, Sales, Systems, Support, Visibility and Lifestyle).
Regardless if we generate $100 or $1,000,000 in revenue, and regardless if you're Oprah, Marie Forleo or Beyonce', there's always a business obstacle that pops up. The difference between regular female entrepreneurs and Impossible to Possible Women such as myself and the ladies I mentioned is that we know why and how to Kickass Past the Fear in-order to Make "ALL" Things Possible in our businesses.
To chat about each fear independently could be an article within itself. So for now, let's focus instead on the process you need to kickass past the fear. And hands down it's my signature WILDER Success Strategy. This process has been essential in helping me to start and scale my business. And this is the foundation I coach my clients to use in business as well. This strategy consists of working a wilder plan, identifying your ideal audience, learning automation, designing kickass containers, energizing your audience and reviewing, revising and repeating
processes to scale continuously.
The cool part is you can use this strategy whether you're a new or existing business owner. If you tailor your own WILDER Success strategy prior to starting you will know ahead of time where you fit in the business world, where you want to be and how you will get there in less time. If you've already started a business, this strategy will help you save a ton of money, time and headache as you strategize how to reach the next level.
1️⃣WORK A WILDER PLAN.
Unless you're a rockstar online marketer like Marie Forleo and can make a Billion teaching others how to start and scale a business, you need to let people know you’re serious about your business and how you will be an advantage to them with experience, expertise and benefits. I love this first strategy because this is where all of the business planning, spiritual foundations and sistahood support are formed. This is also a good opportunity to receive early insight into how your target market audience will feel about your biz. And this is a great time to build a potential lead waitlist, but it’s also the longest strategy of your success strategy.
2️⃣IDENTIFY YOUR AUDIENCE.
This is the time to be seen as the perfect business with the right solution that customers happily will invest in. This is when you know what your competitor is missing, what your ideal client wants, needs, and the transformation process to get them there. This is also when you use the client avatar process to help you attract the right audience to your brand.
The majority of your customers will come to you based on authenticity created in using this strategy. If you talk to them and don’t sell to them like a ”sale shark” you’ll see a huge increase in revenue. This is the time to overcome fears of getting visible with your brand, which is one of the #1 fears which hold female entrepreneurs back from success.
4️⃣DESIGN KICKASS CONTAINERS.
At this point you're now having people connecting to work with you, but they come to you with varying income levels. If you create offer levels to meet all of their income needs this will transition leads into raving fans. This is key to build know, like and trust in this stage to transition easily from passive to recurring income.
5️⃣ENERGIZE YOUR AUDIENCE.
This is probably one of the most challenging areas for female entrepreneurs, when you know you want to gain the audience attention, give them value and make a sale, but you're not sure how to make it happen. This is when you use discovery and outreach methods to boost relationship connects. This is the time to use my signature v2 strategy (volunteering, value) and saying gracias to existing customers.
6️⃣REVIEW, REVISE & REPEAT.
This is probably one of my favorite strategies because you can use it more often and because you laid the previous strategic foundations it'll be easier to identify your fears with this strategy. If you take time to identify your fear and the fear category; you will be able to quickly assess what strategy to implement next. This is the time to use market research, team members and coaches to help mentor you through the evaluation.
This framework seems pretty basic and easy, but yet it's ABSOLUTELY essential because it's not just about you understanding how to lay the foundation, showcase your expertise, create amazing offers and how to use techniques that scale your business...it's about creating authentic ways to build solid lasting know, like and trust relationships with your customers. It really excites not just your followers, but your team as well with the possibility of possible for everyone.
The WILDER Success Strategy is something I discuss extensively inside my Impossible to Possible Women Members Club, and my members absolutely love having the detailed strategies that lays out how to identify their #1 obstacle, which fear category it falls under and how to easily move past it.
Looking at your business right now, which strategy do you feel you need help with in your business right now?
Head over to one of your favorite social media platforms and share which strategy you will use to Kickass Past Your Fear.
P.S. If you want to learn what’s hot and who’s crushing it when it comes to attracting qualified leads & turning them into buyers then sign up to Skyrocketing Your Leads Online - a 5 day masterclass series on how to attract qualified leads for consistent monthly sales & income.
My Friend Anjna Lal has handpicked 20+ industry experts and top influencers for an exclusive 5 day masterclass series on creating a profitable online business, attracting your most ideal clients, managing your mindset and boosting your sales & income for your best year yet.
Just imagine sitting next to..
- Media Expert Susan Harrow
- Online Business & Funnel Expert Jeneth Blackert
- Visibility & Content Marketing Expert Amanda Berlin
- Leading-edge Automation Expert Lindsey Ardmore
- Clubhouse rockstar Susan McVea
- Branding Queen Timeesha Duncan
- Facebook Ads Expert Lise Cartwright
- And me, of course!
With full access to our top strategies & systems that are creating results right now, plus learn the mistakes to avoid to go from a few sales to consistent and predictable sales & income month after month.
>>>Claim your front row seat to the epic online event here <<<
HOW MANY OF THESE DID YOU SEE IN YOURSELF?
Feeling kind of lost and wish you could say this is your year?
Join our FREE Facebook group Impossible to Possible Women so we can chat- tell me about your #1 obstacle and I'll share how I can help you make THIS your best blessed year yet. This is your year to make money doing what you love and FINALLY start Living Your Best Life!
Did you realize that as a Certified Business Strategist, I coach female entrepreneurs and authors on these very topics?
You can be one of those successful ladies scaling their business (in less than 30 days) by diving deeper with me in the steps I mentioned above.
If you're a struggling or feeling overwhelmed lady Author or Entrepreneur and seriously considering working with a private coach, one-on-one or in a group setting don't wait.
Connect with me Right Now by joining our FREE Facebook Group, and find out for yourself how effective zeroing in on your goals and receiving action steps to put in place can actually lead to your success.
Watch our FREE Masterclass Girls Trip to Success (Leave Failure Behind) to learn more about this strategy.
Follow me on social media